Technology

Technology Industry - NordicClick
Technology
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If you hail from the tech industry, you’re fluent in the complex software jargon peppering every conversation or white paper around your office. While this terminology makes perfect sense to those in the industry, it might be a foreign language to your prospects. If your potential customers can’t understand how your product or service can solve their problem, how can you help them?

Effective marketing for software and IT companies breaks down the tech jargon barriers and reaches your target audience with the right message at the right time in their online journey. Whether you sell physical access control systems or computer backup software, your job is to empower your prospects with the technology solution they’ve been searching for. That could involve any combination of digital marketing efforts like:

  • Running paid search ads to connect your prospects with educational content and product information while they’re researching solutions.
  • Conducting keyword research to find out what words real people use to describe the technology you offer (hint: it might not be the words your company uses internally!).
  • Optimizing your website pages both for real people and for search engines to maximize your potential SEO impact.
  • Developing a content marketing strategy to educate and equip prospects with the information they need when they need it.
  • Digging into your web analytics to see how users are engaging with your website.

While your product or service might be complicated, the solution is simple: your audience has questions and your digital marketing strategy should equip them with answers. At NordicClick, we analyze the lifecycle of your customer to set a strategy to guide and educate your target audience with the right content from start to finish.

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We used PPC advertising to drive a 40% increase in leads at a 28% lower cost year over year in Latin America for an international security company.

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