Google Business Profile optimizations lead to an increase in visibility

Winery

Local Search/SEO

The Challenge

A winery was looking to increase visits to the tasting room. Situated between two key areas, the winery location was not easily discoverable.

The Solution

To enhance their online presence and ensure better discoverability, we focused on optimizing their Google Business Profile (GBP) and local search strategy:

Enhanced their GBP listing with high-quality images, a compelling description, and key features such as an EV charging station.

Updated their location on Google Maps to reflect the entrance sign rather than the more secluded building.

Refined their address placement to align with local tourist and audience behavior.

The Results

Compared to the previous year, we saw the following increases:

Increase in Views on Search

Increase in Views on Maps

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