B2B company increases primary keyword ranking to Page 1 of Google

The Challenge

A large digital security company was unhappy that one of their primary keywords was ranking below Page 1 in Google Search Results.

Key Facts

Digital Security & Credential Issuance
Content Marketing

The Solution

To fully understand the user’s search intent and the various types of content Google was showing, our team conducted:

Keyword research to ensure we were focusing on the highest priority search term.

A competitive analysis to see how the top brands utilized this keyword in their content.

The finished product was a detailed content recommendation with the goal of earning a spot on Page 1 of Google Search Results.

The Results

Following the launch of the new content, our client earned an average organic rank of 5 for this competitive keyword in Google. The keyword ranking for this primary keyword increased from 26 to 5.

Previous Rank: 26
Current Rank: 5

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