A large digital security company was unhappy that one of their primary keywords was ranking below Page 1 in Google Search Results.
B2B company increases primary keyword ranking to Page 1 of Google
The Challenge
Key Facts
Digital Security & Credential Issuance
SEO
Content Marketing
The Solution
To fully understand the user’s search intent and the various types of content Google was showing, our team conducted:
Keyword research to ensure we were focusing on the highest priority search term.
A competitive analysis to see how the top brands utilized this keyword in their content.
The finished product was a detailed content recommendation with the goal of earning a spot on Page 1 of Google Search Results.
The Results
Following the launch of the new content, our client earned an average organic rank of 5 for this competitive keyword in Google. The keyword ranking for this primary keyword increased from 26 to 5.