B2B lead gen campaign drives impressive cost per lead

The Challenge

A large digital security company was looking to promote and drive leads for their new niche product.

Key Facts

Physical Security & Access Control

Paid Social

Lead Generation

The Solution

Our plan was to utilize the power of LinkedIn to market to people who were familiar with the brand AND met the qualifications for this niche product.

Built a Website Remarketing audience using the LinkedIn pixel + layered on additional targeting qualifiers and exclusions.

Utilized the targeted audience, of new and existing customers, to drive awareness and demand for the new product on LinkedIn.

The Results

The lead generation campaign ran for just under 4 months and drove a cost per lead of $13. The average cost per lead on LinkedIn for the Software & IT industry is $125.

Benchmark: $125/lead

Client: $13/lead

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