GA4 implementation leads to accurate data across microsites

Medical Equipment Manufacturing

Google Analytics 4

The Challenge

A medical equipment manufacturing company had inconsistent Google Analytics tracking across multiple microsites, leading to the double-counting of pageviews and conversions.

The Solution

The team reviewed the current Universal Analytics and Google Tag Manager (GTM) setups to pinpoint the inconsistencies and errors in tracking and created a plan of action.

First, we fixed the issues in Universal Analytics, to allow for a baseline of accurate data.

Next, we created new GTM accounts and containers for the websites that did not currently have, or didn’t have access to, a current account.

Finally, with the core structure in place, we set up each microsite with GA4 through GTM. This setup included:

  • Conversions (File Downloads, Outbound Clicks, Form Conversions, and Video Views)
  • Thank you Pages
  • Custom Explorations to allow for easy visibility into conversion and download/click data.

The Results

The finished product was a single GA4 account with all 4 microsite properties included.

With this new setup, this client had accurate and reliable Google Analytics data that was easy to access.

Ready to get started?

Increase your resources. Make smarter decisions. Be the hero.