GA4 implementation leads to accurate data across microsites

The Challenge

A medical equipment manufacturing company had inconsistent Google Analytics tracking across multiple microsites, leading to the double-counting of pageviews and conversions.

Key Facts

Medical Equipment Manufacturing
Google Analytics 4

The Solution

The team reviewed the current Universal Analytics and Google Tag Manager (GTM) setups to pinpoint the inconsistencies and errors in tracking and created a plan of action.

First, we fixed the issues in Universal Analytics, to allow for a baseline of accurate data.

Next, we created new GTM accounts and containers for the websites that did not currently have, or didn’t have access to, a current account.

Finally, with the core structure in place, we set up each microsite with GA4 through GTM. This setup included:

  • Conversions (File Downloads, Outbound Clicks, Form Conversions, and Video Views)
  • Thank you Pages
  • Custom Explorations to allow for easy visibility into conversion and download/click data.

The Results

The finished product was a single GA4 account with all 4 microsite properties included.

With this new setup, this client had accurate and reliable Google Analytics data that was easy to access.

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