Paid Media Campaign Increases Law Firm Lead Volume

Law Firm

Paid Media

The Challenge

A law firm was looking to increase lead volume through paid advertising without increasing its spend.

The Solution

We planned to revamp and optimize their paid media campaigns to get the most out of their budget. To do this we:

Completed a keyword audit and landing page tests, as well as updated ad copy, implemented new bid strategies and improved audience targeting.

Launched video campaigns to increase reach and build brand awareness.

The Results

Comparing a 12-month timeframe, these optimizations to boost campaign efficiency drove the following year-over-year results:

0%
Increase in Paid Leads

Increased leads from 840 to 1,631 year-over-year.

0%
Decrease in Cost-per-Conversion

Decreased from $476 to $230 year-over-year.

0%
Increase in Conversion Rate
0%
Decrease in Cost-per-Click

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