Paid Media Campaign Increases Law Firm Lead Volume

The Challenge

A law firm was looking to increase lead volume through paid advertising without increasing its spend.

We planned to revamp and optimize their paid media campaigns to get the most out of their budget. To do this we:

Completed a keyword audit and landing page tests, as well as updated ad copy, implemented new bid strategies and improved audience targeting.

Launched video campaigns to increase reach and build brand awareness.

Comparing a 12-month timeframe, these optimizations to boost campaign efficiency drove the following year-over-year results:

94% increase in leads
- The Google Ads campaigns generated 1,631 leads in 2024, compared to 840 in 2023
Cost Per Conversion cut in half
- Decreased from $476 in 2023 to $230 in 2024
Conversion rate increased by 26%
Cost per click decreased by 52%

94%

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