Counting on AI to solve all your PPC marketing challenges? While it’s certainly not that easy, don’t overlook its potential to enhance your Google Ads strategy. Here are our top three AI-focused PPC marketing tools which can greatly simplify tasks for both beginner and expert PPC managers alike.
AI-Focused PPC Marketing Tools
Optmyzr
Since its inception in 2013, Optmyzr has been at the forefront of offering Automation Layering, a strategic method to enhance the effectiveness of PPC campaigns. This tool actively monitors anomalies in impressions, clicks, and costs, and alerts you to take action when predefined thresholds are met. It also offers an audit functionality that shows low hanging fruit and how to maximize your efforts. However, it’s the Rule Engine where Optmyzr shines. This tool empowers you to craft custom automations (Google Scripts) without any coding expertise. Schedule these rules to run on a regular basis and receive comprehensive reports or opt for full automation for a seamless management experience.
Chat GPT
When it comes to AI, Chat GPT stands out as a cornerstone tool. Begin by leveraging Google Keyword Planner and SEMrush to build your foundational keyword list, then entrust Chat GPT to expand it further. Not only does it excel at keyword expansion, but it’s also a great starting point for generating ad copy ideas. However, remember that the quality of output hinges on the information you input. Below is an example of a prompt I like to use.
Act like an experienced direct-response copywriter. You write ad copy for an e-commerce brand called Nike (www.Nike.com). Nike sells shoes and sportswear. Give me 10 headline ideas for Responsive Search Ads (Google Ads), in 30 characters or less including spaces. Formatted in a table (column 1 = Headline, column 2 = Character count).
Prompt template
Act like {{relevant role}}. You {{do action}} for {{type of brand or business}} called {{brand name}} {{(website URL}}). {{Brand name}} sells {{product}} for {{target audience}}. Give me {{# of output}} for {{type of ad}}, in {{#}} characters or less including spaces. Formatted in {{output type}}.
Don’t let your first prompt be your last prompt. Ask follow-up questions to improve ChatGPT’s output.
Follow-up prompts
Here are some examples to optimize the generated responses (you’ll be surprised how much better they get):
- Great! Can you add a second column to the table that shows the character count?
- Awesome job! What can be improved about these headlines?
- Please implement the improvements you’ve just suggested. Give me 10 more headlines but implement the improvements you’ve just suggested.
- What else can we improve?
- Prioritize uncommon ideas.
- 20 more please.
- Thank you! Now do the same for {{name/type of brand}} that sells {{product}} to {{audience}}.
By asking follow-up questions (prompts), you’ll simply get more ideas to work with.
Google Ads
Let’s give a shout-out to Google’s own AI tools! Smart Bidding, Responsive Ads, and Broad Match have been the backbone of PPC strategies for ages. Smart Bidding is like your trusty sidekick, swooping in to handle the boring stuff and leaving you free to get creative with your ads, images, and deals. It’s all about trying new things and seeing what works best for your campaigns. Oh, and a little reminder: AI works its magic best when it’s got good data to play with. So, let’s amp up our data game with upgrades like Offline Conversion Tracking, Consent Mode V2, and Enhanced Conversions. The better our inputs, the sweeter our results!
By strategically leveraging these AI-focused PPC marketing tools, you not only simplify your PPC management but also unlock the full potential of your campaigns. Embrace them as indispensable allies in your pursuit of advertising excellence. Need help with your PPC management? Let’s talk!
