Digital Manager

Want a chance to be more than just a cog in a wheel and experience the greatest adventure of your career? Join a 3x recipient of Minnesota Business’ 100 Best Companies to Work for and a 2x inclusion to Inc. 500’s fastest growing private companies in America. Work with an amazing team serving great clients and enjoy some of the best employee benefits around.

NordicClick Interactive is looking for a Digital Marketing Manager with 2-4 years of Paid Search experience to join our team and if you’re the right fit, this will be an opportunity you can’t pass up.

In this role, you will partner with internal teams to execute digital marketing strategies and play a critical role in the planning, execution, reporting and analysis processes. There will be a broad range of tactics, but paid media (in particular search) will be critical.

Success is defined by your ability to plan and deliver campaigns that make a measurable difference to our clients’ business objectives. Just as critical, we expect to see you develop professionally in areas such as project team leadership, digital marketing knowledge, analytical skills, business acumen, individual initiative, team effort, and productivity.

*Paid Search management is a must-have in this role… qualified applicants will be highly proficient in both strategy and execution as well as actively managing complex, transaction and/or lead-gen oriented campaigns. To qualify, you must have personally managed a Paid Search account in the past (not delegated to an agency or internal resource). Candidates who fail to meet these criteria will not be considered for this role.

Plan, create and execute Search, Display, Remarketing, Shopping and Video campaigns.

• Perform keyword research
• Write relevant, conversion-oriented ad copy and test as needed
• Set and manage daily budgets, pacing and spend allocation
• Set automated reports/alerts as needed
• Monitor campaign/ad group/ad/keyword performance regularly
• Recommend optimizations/new initiatives to increase goal conversions
• Ensure engagement and return KPIs are being met
• Pass and maintain all necessary certifications (ideal candidate will already have these)

Possess a fundamental working knowledge of SEO (or be willing to learn it). We have highly qualified people on staff plan and execute organic strategies developed to increase qualified traffic.

• Perform keyword research
• Write meta data
• Monitor performance using Google Analytics, Search Console, etc. for issues, opportunities, and successes
• Recommend site structure, UX, content and technical optimizations
• Ensure site is optimized according to current SEO best practices

Gather and analyze data for regular campaign analysis, proactively looking to identify potential opportunities for improvement.

• Assist in setup of automated weekly/monthly/quarterly reports and perform analysis to make data-founded recommendations

Strong proficiency within one or more of the following: Social Media, Content Marketing, Local Search, Mobile, Email, Affiliate Marketing, UX, or Web Development.

Work directly with internal team and client in the ongoing management of all project tasks.

• Day-to-day client management
• Proactively roadmap client retainer hours
• Lead calls/meetings with clients
• Confidently present analysis and recommendations
• Maintain client relationships through excellent service, project management and communication
• Assist with new business proposals

• Train/mentor junior staff on project-related initiatives

• 2-4 years experience managing Paid Media Digital marketing campaigns (especially Paid Search)
• Hands-on experience working in Google Ads and Analytics
• Exceptional communication and writing skills
• Ability to work both independently and in a group setting
• Willingness to learn new skills and step outside the box
• BA/BS degree with emphasis in marketing, advertising, computer science or related field
• Familiar with core Microsoft Office products (Word, Excel and PowerPoint)

• Prior agency experience
• Deep level of expertise in any facet of Digital Marketing (SEM, Social, Content, Affiliate, Analytics, Email, etc.)
• Certifications in Google Ads, Analytics and/or Microsoft Ads
• Proficiency with digital marketing tools/platforms (SEM, Ecommerce, Social, Affiliate, Analytics, Email, etc.)
• Experience working in Microsoft Advertising
• Experience with Social Media Ads (Facebook, LinkedIn, Pinterest, Twitter, etc.)

• Exceptional career growth potential in advanced digital marketing strategy, tactics and analysis along with account and project management
• A chance to gain invaluable experience in areas of the business world that will make you stand out among your peers.
• Great work-hard/play-hard environment where the importance of work/life balance is highly emphasized. Competitive salary based on your experience and demonstrated skillset.
• Unlimited PTO
• Year around half-day Fridays
• Remote – work from anywhere environment
• Health benefits including medical (100% coverage), dental, disability and life insurance
• Generous employer-sponsored retirement plan with company match
• Paid trips to best-in-class industry conferences to help you stay on the top of your game (After one year of employment)
• Multiple company events throughout the year to connect in person celebrating all that is Minnesota, the lakes, and the holidays.