Tag Archives: metrics

‘Swamp People’ and Analytics??

Do you know any?  Do you watch the show?  I caught myself watching a recent episode where Bubba and his son (yes you guessed it; Bubba Jr.) were wrasslin’ gators down in Louisiana. I could not for the life of … Continue reading

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Snowstorms and Analytics

As often proved in Freakonomics, two seemingly uncorrelated events can prove to be highly causal.  Take the monster snowstorm followed by a deluge of people working virtually during President’s day in Minnesota. We had several local clients trip their Google … Continue reading

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Social Media Metrics – The Ultimate Actionable Data

By Adam Proehl Last week I wrote a post about the four kinds of data (Actionable, Interesting, “Who Cares?”, and Golf Course Executive Brag” data).  At the Pubcon Vegas Conference a couple of weeks ago, I showed a slide which … Continue reading

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Analytics: The Four Types of Data You Must Understand

By Adam Proehl Hopefully I don’t need to ask you if you have a web analytics package for your web site. With the myriad of both free and paid tools available, it’s an absolute no brainer.  Not using Web Analytics … Continue reading

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