Category Archives: Analytics

The New Google Analytics: Now Less Reasons to Use the Old Version

I continually find myself going back to the old Google Analytics less and less now. I’m tempted less and less to click on this with some of the recent improvements. Some of the features that are now available aren’t exactly … Continue reading

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What a March Madness Bracket Might Mean to a Web Analyst

It’s no secret that March Madness started this week. As I filled out a couple brackets, I wondered, what is someone else’s method for putting together their picks? How would their picks help me understand their potential skills as a … Continue reading

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Tourism WebSite Best Practice: Help! I’m Trying to Spend Money in Your Tourist Trap Town (2 of 2)

By Adam Proehl (Part 2 of 2) In my previous post, I showed a few tourist oriented websites that did a disservice to the tourist destination they served. The intent was not to single anyone out, but just to give … Continue reading

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Tourism WebSite Best Practice: Help! I’m Trying to Spend Money in Your Tourist Trap Town! (1 of 2)

By Adam Proehl (Post 1 of 2 part series) A recent brief trip to Wisconsin Dells with my family gave me the inspiration for this post. If you’re from the upper Midwest, you’ve no doubt heard of “The Dells”. It … Continue reading

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Does Anyone Care about your Data?

By Adam Proehl (Note: This is the first in a four part series about leveraging your data to get those who matter to care about your initiatives) What if you worked your tail off on some great online marketing and … Continue reading

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‘Swamp People’ and Analytics??

Do you know any?  Do you watch the show?  I caught myself watching a recent episode where Bubba and his son (yes you guessed it; Bubba Jr.) were wrasslin’ gators down in Louisiana. I could not for the life of … Continue reading

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Snowstorms and Analytics

As often proved in Freakonomics, two seemingly uncorrelated events can prove to be highly causal.  Take the monster snowstorm followed by a deluge of people working virtually during President’s day in Minnesota. We had several local clients trip their Google … Continue reading

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Adam Proehl to speak at San Francisco eMetrics Summit in March 2011

NordicClick’s own Adam Proehl will be featured on a panel at the eMetrics Marketing Optimization Summit being held in San Francisco from March 13-18, 2011.  The eMetrics Marketing Optimization Summit is recognized worldwide as one of the leading e-marketing conferences … Continue reading

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Social Media Metrics – The Ultimate Actionable Data

By Adam Proehl Last week I wrote a post about the four kinds of data (Actionable, Interesting, “Who Cares?”, and Golf Course Executive Brag” data).  At the Pubcon Vegas Conference a couple of weeks ago, I showed a slide which … Continue reading

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Analytics: The Four Types of Data You Must Understand

By Adam Proehl Hopefully I don’t need to ask you if you have a web analytics package for your web site. With the myriad of both free and paid tools available, it’s an absolute no brainer.  Not using Web Analytics … Continue reading

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