Author Archives: Adam Proehl

Online Marketing Summit 2012 (OMS) & the Search Engine Strategies (SES) Search & Social Accelerator are approaching quickly and will land in San Diego from Feb 6 through Feb 9.  That’s just under a month away and NordicClick is proud to be a participant and sponsor.  I will also be presenting a solo session called “Finding & Engaging Brand Influencers” on Day 2 and look forward to seeing everyone there.

It seems like no conference would be complete without someone writing a cheesy “Top Reasons” post, so here’s ours. Below are the top reasons that we support OMS and why we think you should too:

1. OMS is about education – period. Yes, there will be booths, exhibits, and demos. The sponsors will be very happy to tell you how great their products & services are, but they are also challenged to provide you with educational material (full disclosure, NordicClick is a proud sponsor of OMS).

2. Some of the best minds in online marketing will be present. You’ve read their books, blogs, tweets, and posts. Now learn from them in person. See the lineup here.

3. Don’t just learn from the presenters. Network with them as well! The speakers are all very approachable at cocktail hour or in between sessions and are more than happy to talk to you to answer any follow up questions you may have.

4. San Diego is a great, great place to be in February – especially if you come from a northern climate (although to be fair, this winter has been very tame by Minnesota standards). Trust me, it’s hard to not love this city.

5. There’s  “booing rule”. You heard it right, I’m not kidding. Boo away if speakers spend too much time talking about themselves or their company. The speakers are there for the benefit of the attendees and for that reason alone. Most conferences have rules stating that speakers are not allowed to do a sales pitch, but founder Aaron Kahlow actually encourages the audience to boo if a presenter begins to head down that path.

6. There’s great stuff for everyone. If you’re a beginner, sign up for a Boot Camp. If you’re a more advanced marketer, then make sure you catch the SES Search & Social Accelerator session on Thursday.

7. OMS is filled with practical takeaways. There won’t be fluff or futuristic flying car predictions – just practical, actionable learnings, tools, insights, and takeaways.

8. The venue rocks. Seriously, you have to check it out. Click here for more details.

9. You can attend any number of  free one-on-one lab consultations to pick the brain of an industry expert for 20 minutes.  Subject matter will include topics such as search, analytics, email, social media, site optimization, and much more. This is your chance to get a free consultation with some of the best in the business.

10. Did I mention the “booing rule”? How can you not love a conference with a “booing rule”?

It’s not to late to register for the conference. Go to this link and get a 25% discount with the following code: CPPVMS03

Thanks for reading and we hope to see you there.