We’re Hiring! Interactive Marketing Coordinator

Posted on February 15, 2012 by nordicclick

NordicClick Interactive is seeking a driven and proactive Interactive Marketing Coordinator to join our growing team. This position has a focus on learning the tools of the trade by getting involved with a wide range of clients. As an Interactive Marketing Coordinator you will leverage our set of tools along with your knowledge to add value to NordicClick and our clients. The digital world is constantly changing and we need someone who will not only embrace, but help grow along with that change.

Responsibilities:

  • Act as support for a set of clients with varying interactive marketing requirements
  • Work with the Management team, Marketing Managers, and partner vendors to help drive cost effective online campaigns for Lead Generation, Lead Nurturing, and Customer Retention through the following vehicles:
    • Search Engine Marketing (PPC & SEO)
    • Email Marketing
    • Post-Click Optimization
    • Social Media / Word of Mouth
    • Marketing Automation
  • Work with internal experts to make recommendations and drive Search Engine Optimization (SEO) strategy for client sites through various site audits and analysis.
  • Analyze and report on client results and provide actionable data to clients & management team
  • Participate in client meetings to ensure proper follow up
  • LEARN! Your job will be to learn about our processes and clients and translate that knowledge into actionable tasks that help us and achieve our objectives.

Ideal Candidate Qualifications

  • 1-3 years of Interactive marketing experience, agency experience is a plus!
  • BA or BS, ideally with emphasis in marketing, advertising, computer science or related field
  • General knowledge and interest in Interactive marketing
  • Understanding of Cost Per Click (CPC), Search Engine Optimization, and Social Media
  • Exceptional communication and writing skills
  • Ability to work independently and in a group setting
  • General knowledge and willingness to learn Google AdWords & Analytics, Omniture SearchCenter, Bing/Yahoo Search
  • Willingness to learn new skills and step outside of the box
  • Sense of humor and energy

Compensation and Benefits

  • Salary commensurate with experience
  • Health Benefits
  • Participation in an employer sponsored retirement plan
  • Flexible hours and opportunities to work from home
  • Summer hours & an awesomely fun work environment

Why NordicClick?
You’ll be part of a team that is on the cutting edge of Interactive marketing. Your insights and knowledge will help us continue to grow the business and add value to our great clients. As an Interactive Marketing Coordinator, you will gain exposure to interactive marketing, web strategy and best in class client service by being part of our team. You will earn and improve your experience in Interactive marketing which will benefit your career.

NordicClick Interactive was founded in 2006 by 3 industry veterans. Our rapid growth rate and expanding existing base lends itself to a tremendous learning experience for this position.

If Interested:
Please send your resume to jobs@Nordicclick.com and explain why you feel you would be a great fit for the Interactive Marketing Coordinator position.

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Is Email Dead? I Don’t Think So.
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Posted on February 13, 2012 by Sara Chapman

I spent a few days in sunny San Diego for the Online Marketing Summit last week. Not only was NordicClick showing off our cool new booth, but I had the privilege to host 2 days of 1:1 email labs. One of the first questions I was asked at my table was “What do you think about everyone saying the email is dead?” My response was a simple question back to her. “How many email addresses do you have and how many times a day do you check it?” She just looked at me and smiled and said she got my point. I hope you do too.

I’ve been hearing the phrase “email is dead” for quite a few years now and it’s still far away from middle age. Email has been around since my freshman year in college (feel free to do the math), and like a fine wine, it hasn’t gotten stale, it’s gotten better with age. Email marketing is, in my opinion, one of the main catalysts to all things online marketing. Sure, part of its main purpose is to let us know that our online purchase is complete or in transit, but that same email also tells us about other products or services that we may not know about. The great thing about email is that we, as experts, are all getting smarter about it, at least I think we are. It’s unusual now to find an email service provider that doesn’t have killer tools to allow us to be laser focused on our target.

Sitting at my little lab table at OMS, I was surprised over and over again at how many people just aren’t participating in any email program. Or, if they are, it was a program that they set up over a year ago but hadn’t put any focus on it whatsoever. We all get so distracted by the new big shiny object (Facebook, Google+, Pinterest, etc…) that we sometimes forget about one of the easiest and most cost effective ways of reaching our customers. With very little effort you can scale and optimize most email programs. I’ll ask another question, how often do you check your Facebook email?

Each session brought forth different issues and various types of companies, but each ended similarly as I told them to “start simple” or “go back to the basics”, or “try a new way to acquire names and better data”. No matter what though, they all heard the same line from me – Email is not dead, and you better make sure to jump on the bandwagon. It’s a tried and true method of online marketing… and it ain’t going away.

Posted in Email, OMS | Tagged , , , , , , | Leave a comment

Sunshine, Booing, & Online Marketing Education
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Posted on January 13, 2012 by Adam Proehl

Online Marketing Summit 2012 (OMS) & the Search Engine Strategies (SES) Search & Social Accelerator are approaching quickly and will land in San Diego from Feb 6 through Feb 9.  That’s just under a month away and NordicClick is proud to be a participant and sponsor.  I will also be presenting a solo session called “Finding & Engaging Brand Influencers” on Day 2 and look forward to seeing everyone there.

It seems like no conference would be complete without someone writing a cheesy “Top Reasons” post, so here’s ours. Below are the top reasons that we support OMS and why we think you should too:

OMS 20121. OMS is about education – period. Yes, there will be booths, exhibits, and demos. The sponsors will be very happy to tell you how great their products & services are, but they are also challenged to provide you with educational material (full disclosure, NordicClick is a proud sponsor of OMS).

2. Some of the best minds in online marketing will be present. You’ve read their books, blogs, tweets, and posts. Now learn from them in person. See the lineup here.

3. Don’t just learn from the presenters. Network with them as well! The speakers are all very approachable at cocktail hour or in between sessions and are more than happy to talk to you to answer any follow up questions you may have.

4. San Diego is a great, great place to be in February – especially if you come from a northern climate (although to be fair, this winter has been very tame by Minnesota standards). Trust me, it’s hard to not love this city.

5. There’s  “booing rule”. You heard it right, I’m not kidding. Boo away if speakers spend too much time talking about themselves or their company. The speakers are there for the benefit of the attendees and for that reason alone. Most conferences have rules stating that speakers are not allowed to do a sales pitch, but founder Aaron Kahlow actually encourages the audience to boo if a presenter begins to head down that path.

6. There’s great stuff for everyone. If you’re a beginner, sign up for a Boot Camp. If you’re a more advanced marketer, then make sure you catch the SES Search & Social Accelerator session on Thursday.

7. OMS is filled with practical takeaways. There won’t be fluff or futuristic flying car predictions – just practical, actionable learnings, tools, insights, and takeaways.

8. The venue rocks. Seriously, you have to check it out. Click here for more details.

9. You can attend any number of  free one-on-one lab consultations to pick the brain of an industry expert for 20 minutes.  Subject matter will include topics such as search, analytics, email, social media, site optimization, and much more. This is your chance to get a free consultation with some of the best in the business.

10. Did I mention the “booing rule”? How can you not love a conference with a “booing rule”?

It’s not to late to register for the conference. Go to this link and get a 25% discount with the following code: CPPVMS03

Thanks for reading and we hope to see you there.

Posted in OMS, Speaking Events | Leave a comment

We’re Hiring! Interactive Marketing Manager
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Posted on December 21, 2011 by nordicclick

NordicClick Interactive is seeking a driven and proactive Interactive Marketing Manager to join our team. This position has a focus on Account Management with the ability to grow your online marketing specialist skills and become a “Jack-of-all-Trades”. As an Interactive Marketing Manager you will leverage our set of tools along with your knowledge to add value to NordicClick and our clients. The digital world is constantly changing and we need someone who will not only embrace, but help lead that change.

Responsibilities:

  • Lead & manage a set of clients with varying interactive marketing requirements
  • Manage and drive client relationships to help build their digital strategy
  • Work with the internal teams, specialists and partner vendors to develop cost effective online campaigns for Lead Generation, Lead Nurturing, and Customer Retention through the following vehicles:
    • Search Engine Marketing (PPC & SEO)
    • Email Marketing
    • Post-Click Optimization
    • Social Media / Word of Mouth
    • Marketing Automation
  • Work with internal specialists to make recommendations and drive Search Engine Optimization (SEO) strategy for client sites through various site audits and analysis.
  • Analyze and report on client results and provide actionable data to clients & management team
  • Lead client meetings and ensure follow up on all discussions both internally and externally
  • LEARN! Your job will be to learn about our processes and clients and translate that knowledge into actionable tasks that help us and achieve our objectives.

Ideal Candidate Qualifications

  • 2-3+ years of account management and internet marketing experience required
  • BA or BS, ideally with emphasis in marketing, advertising, computer science or related field
  • Deep knowledge and interest in Interactive marketing
  • Understanding of Cost Per Click (CPC), Search Engine Optimization, and Social Media
  • Exceptional communication and writing skills
  • Ability to work independently and in a group setting
  • Willingness to learn new skills and step outside of the box
  • Sense of humor and energy
  • Knowledge of Google AdWords & Analytics, Omniture SearchCenter, Bing/Yahoo Search

Compensation and Benefits

  • Salary commensurate with experience
  • Health Benefits
  • Participation in an employer sponsored retirement plan
  • Flexible hours and opportunities to work from home
  • Summer hours & a fun work environment

Why NordicClick?

You’ll be part of a team that is on the cutting edge of Interactive marketing. Your insights and knowledge will help us continue to grow the business and add value to our great clients.

  • NordicClick Interactive was founded in 2006 by 3 industry veterans. Our rapid growth rate and expanding existing base lends itself to a tremendous learning experience for this position. As an Interactive Marketing specialist, you will gain exposure to digital marketing, web strategy and best in class client service by being part of our team. You will earn and improve your experience in Interactive marketing which will benefit your career.

If Interested:

  • Please send your resume to jobs@Nordicclick.com and explain why you feel you would be a great fit for the Interactive Marketing Specialist position.

Posted in Careers, Company, Random Stuff | Tagged , , , | Leave a comment

Be Creative with your Affiliate Marketing program

Posted on December 16, 2011 by Mike McAnally

Be Creative with your Affiliate Marketing program
by Mike McAnally

Affiliate marketing creative assets are an essential and often overlooked piece of Affiliate marketing and promotion. A common mistake we see is programs that contain the minimal amount of creative necessary to launch a campaign. This may include only brand focused ads and a few text links. Creative design is an important part of launch but also the ongoing promotion.Here are some quick tips:

  • Develop a base of brand image ads including just your logo
  • Create ongoing promotional ads (Free shipping, guarantees, etc.)
  • Upload new promotions or sale ads and inform Affiliates (via e-mail or phone)
  • Design image ads to be light in file size
  • If you network allows; develop dynamic ads, widgets, search forms, flash links
  • Provide accompanying text links and keywords for all image ads
  • Include an aggressive call to action
  • Do not include your web address or telephone number

Think of affiliates as your virtual sales force and treat them as you would an internal sales team or valued reseller.

Posted in Affiliate Marketing, Uncategorized | Tagged , , , , , , | Leave a comment

Amusing Spam Blog Comments
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Posted on December 5, 2011 by Adam Proehl

This is admittedly a very lazy blog post. It’s lazy, because I really didn’t have to write anything.  I was reviewing some blog comments that were being held for suspected spam and I started cracking up.  I thought I’d pick out some of the more amusing ones for your enjoyment. Please note that aside from removing some links (I’m not going to do the spammers any favors by pointing links back to their sites), the comments are taken verbatim – misspellings and all.

Horrible Spellings:

“Oh yeah, fbuaolus stuff there you!”

“Articles like this really grease the shafts of knowdlege.”

“Check out stresss relife right here you cant go worng”

“You keep it up now, uendrstand? Rally good to knuw.

Nonsense:

“In building a game framework, we first consider is the concept of how online penetrate 2.0 to go to every corner of the game, so <a><strong>bailey button boot</strong></a> players can really experience the fun of online games 2.0.” Game of Life, “highlights four?This design is based on the idea out. “” Game of Life “main game plan Aden talent in talking about the skills, weapons and reconstruction, the wizard beast, the four players to create highlights system this way.?”

“I was suggested this web site by means of my cousin. I am not certain whether or not this post is written by way of him as nobody else realize such detailed approximately my trouble. You’re amazing! Thanks!”

“My spouse and i go through a lot of posting on the subject matter yet could definitely not have the solutions We were seeking intended for.”

“Howdy this can be a little bit of away from matter but I has been wondering in the event that blogs make use of WYSIWYG publishers or even when you have to by hand signal along with Html code. I’m beginning your blog soon however haven’t any code experience so I wished to acquire advice through someone together with encounter. Virtually any assist will be enormously treasured!”

Thanks, but….

“Just do me a favor and keep writing such trechnant analyses, OK?”

“A piece of erudtiion unlike any other!”

“I was recommended this website by my cousin. I am not sure whether this post is written by him as no one else know such detailed about my problem. You’re amazing! Thanks!”

“xbox 360 giveaway”

“I love nordicclick.com dude! 

Reactions to a recent blog post about our hiring for a new position:

“I really ndeeed to find this info, thank God!”

“Superb information here, ol’e chap; keep brunnig the midnight oil.”

“With the bases loaded you struck us out with that ansewr!”

“This sounds interesting. Interactive marketing is so much fun. I wonder if this is still open. “ (NOTE from Adam: This actually came from an interactive agency in Dallas)

Don’t Know What to Say:
“I could watch Schindler’s List and still be happy after raeding this.”

“Clearly stated! Just superb! Your composing manner is charming along with the way you managed the subject with grace is valued. I’m intrigued, I make bold you are an expert on this issue. I am signing up for your future updates from now on.”

“Good being going to your web site once again, many experts have several weeks for me personally. Properly this articles this ive ended up anxiously waited for too long. I want this particular piece of writing in order to comprehensive my own work inside institution, and possesses exact theme using your content. Cheers, excellent reveal.”

SEO Help:

“After reading your blog post I browsed your website a bit and noticed you aren’t ranking nearly as well in Google as you could be. I possess a handful of blogs myself and I think you should take a look here: (NOTE: removed website address)  You’ll find it’s a very nice tool that can bring you a lot more visitors. Keep up the quality posts”

“To find a Keyword Plugin that combines both Keyword Research and has the ability as a Rank Checker is what <a href=”(NOTE: Removed address)” rel=”nofollow”>Wordpress Seo Keyword</a>, please check out our 5 minute video.”

“Does your website not get hardly any visitors or not rank for keywords with Google? Well he can help! He can provide you with tens of thousands of backlinks to your site! This will help your rankings in the search engines and make your website more visible to your target audience. Take a quick look as I am sure you will be interested.”

“wait there’s even more Now what if i told you there was a simple WordPress plugin that does all the On-Page SEO, and automatically for you? That’s right AUTOMATICALLY, just watch this 4minute video for more information at.”  (NOTE: Deleted Website address)

Working a Little too hard to get backlinks:

“Hi! Thanks for the great post. While I was browsing before, I found two (NOTE: Removed address) coupon codes that may can help your website hosting. 1c hosting with (NOTE: Removed address) (Coupon Code: 1centwebhostingdeal) and 25% Discount (Coupon Code: 25offhostgatordeal). I found them at (NOTE: removed website address) . I hope this can help you :) ”

“Wonderful paintings! This is the kind of information that should be shared across the web. Disgrace on Google for now not positioning this put up upper! Come on over and seek advice from my website . Thank you =)”    (NOTE from Adam:  Just to be clear, we do not display, advertise, or sell any paintings on our website)

A Few of My Favorites:

“Could you write about Physics so I can pass Scniece class?” (Comment from Adam – try to pass spelling class first)

“If you’re serious about making money with your website, watch this free video about getting free instant targeted traffic to your site (NOTE: removed website address)”

“You are great. Sexy to I bet.  You woud lov me.  I is good woman for you” (Note from Adam: Thanks, but sorry, I’m married)

I hope you enjoyed some of the more interesting comments.  I had so much fun looking through some of those comments that I couldn’t resist making a post out of this. Now let’s see what kind of ridiculous comments I get back.

Posted in Blogging, Random Stuff | Tagged , | Leave a comment

We’re Hiring: Interactive Marketing Manager

Posted on December 2, 2011 by nordicclick

NordicClick Interactive is seeking a driven and proactive Interactive Marketing Manager to join our team. This position is a blend of Account Management with some Project Management and online marketing specialist skills. As an Interactive Marketing Manager you will leverage our set of tools along with your knowledge to add value to NordicClick and our clients. The digital world is constantly changing and we need someone who will not only embrace, but help lead that change.

This position is for permanent full time employment.

Responsibilities:

  • Work with the management team to lead a set of clients with varying interactive marketing requirements
  • Will be required to research, set up, track and perform tasks required to develop and deploy new campaigns based on clients’ needs.
  • Create, deploy, manage, and optimize Cost Per Click Marketing (Paid Search) campaigns driving towards measurable results.
  • Work with the internal team and partner vendors to develop cost effective online campaigns for Lead Generation, Lead Nurturing, and Customer Retention through the following vehicles:
    • Email Marketing
    • Post-Click Optimization
    • Social Media / Word of Mouth
    • Marketing Automation
  • Make recommendations and drive Search Engine Optimization (SEO) strategy for client sites through various site audits and analysis.
  • Analyze and report on client results and provide actionable data to clients & management team
  • Lead client meetings and ensure follow up on all discussions both internally and externally
  • LEARN! Your job will be to learn about our processes and clients and translate that knowledge into actionable tasks that help us and achieve our objectives.

Ideal Candidate Qualifications

  • 2-3+ years of internet marketing experience required
  • BA or BS, ideally with emphasis in marketing, advertising, computer science or related field
  • Proficiency in Google AdWords & Analytics, Omniture SearchCenter, Bing/Yahoo Search
  • Deep knowledge and interest in Interactive marketing
  • Strong understanding of Cost Per Click (CPC) Marketing
  • Strong understanding of Search Engine Optimization
  • Exceptional communication and writing skills
  • Ability to work independently and in a group setting
  • Willingness to learn new skills and step outside of the box
  • Sense of humor and energy

Compensation and Benefits

  • Salary commensurate with experience
  • Health Benefits
  • Participation in an employer sponsored retirement plan
  • Flexible hours and opportunities to work from home
  • Summer hours & a fun work environment

Why NordicClick?

  • You’ll be part of a team that is on the cutting edge of Interactive marketing. Your insights and knowledge will help us continue to grow the business and add value to our great clients.
  • NordicClick Interactive was founded in 2006 by 3 industry veterans. Our rapid growth rate and expanding existing base lends itself to a tremendous learning experience for this position. As an Interactive Marketing specialist, you will gain exposure to digital marketing, web strategy and best in class client service by being part of our team. You will earn and improve your experience in Interactive marketing which will benefit your career.

If Interested:

  • Please send your resume to jobs@Nordicclick.com and explain why you feel you would be a great fit for the Interactive Marketing Manager position.

Posted in Careers, Company | Tagged , , | Leave a comment

Do you have the Black Friday/Cyber Monday email blues?
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Posted on November 30, 2011 by Sara Chapman

Now that Black Friday & Cyber Monday have come and gone you may think you’ve lost your window. However, it’s not too late to hit up some of the biggest shopping days left.  One of the dates I’ve seen come up many times as a big online shopper is Saturday, December 17th. This is an ideal day for shoppers looking to have items shipped in time to get there before Santa does. My favorite day – the day after Christmas – is also a huge day for shopping both online and in-stores. From an online perspective, consumers are using gift cards or simply taking advantage of all the great post-Christmas sales. As for in-store sales, people are returning what doesn’t fit or what they don’t like and exchanging for something else.

Another missed holiday this time of year is Hanukkah. This year, the eight crazy nights of Hanukkah start on Tuesday, December 20th and ends on Tuesday, December 27th. Gift giving happens almost nightly (lucky) and people shop until the last minute.

Now that have some additional opportunities to email your consumers, you need to make sure your email gets noticed. If you’re like any of us with one or multiple email addresses, you’ve been completely inundated with emails touting their best Black Friday, Cyber Monday, and holiday deals.  For consumers, sifting through the mass amounts of emails is a daunting task and sometimes it’s just easier to select all and hit delete. Here are five ideas to make sure your email doesn’t get deleted.

Make it fun
‘Tis the season to be jolly! Make your email fun. Give it some personality, but don’t let it overtake the message. Start with a fun subject line, but make sure you get your offer across within the first few words of the subject line. Quick, to the point, and witty.

Keep it relevant
Segmentation works for a reason. As a mid-thirties female, I don’t need or want to hear about your new hair regrowth drug. If I spend money at your online store, then understand what I buy and give me a great deal on a similar or complimentary item. One word:  Amazon

Bring on the deals
If you don’t have a good deal, then don’t bother. I’m only half kidding. This is the time of year to strut your stuff. People respond best to a sense of urgency behind a great offer. Make it apparent in your subject line and your email body content.

Test, Test, Test
Successful email marketing is not “batch-n-blast”. What works for one business, may not work for yours. Before you send an email to thousands of people, especially during the holidays, test it on a small group. Try out 2-3 different subject lines if you don’t have a lot of time or resources, make sure to test at least one variable.

Keep it simple
It’s easier said than done, but the simpler the message, the easier it is for someone to scan and find out if it’s worth a look (or a click). Don’t overdo it with too many calls-to-action, but also make sure to include any other similar items on sale or low priced impulse buys.

Creating email isn’t a science and there is no right way to do it. It’s simply understanding your customers and responding (proactively) to their needs. Make sure to follow up on your success with reporting so you can learn from the overall performance. Good luck and Happy Chrismakwanzakkah!

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14 Affiliate Marketing Tips – 4 of 14 – Sell Yourself!
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Posted on November 18, 2011 by nordicclick
Affiliate Marketing - Sell Yourself

Sell Yourself like Herb Tarlek

Sell Yourself to Recruit Affiliates
by Mike McAnally

In my previous three posts you have learned how to research Affiliate marketing programs and plan for the resources needed to manage it successfully. At this point, you have decided if Affiliate marketing is right for you. If so, read on…

You have selected your software or network and have gathered the base information to launch your program. In the back of your mind their is one nagging issue. How am I going to attract and recruit affiliates in to my program. Odds are there is a lot of competition in your industry for Affiliates and some of your competitors may already have an established foothold. Here are a few things you can do to attract partners.

  • Write your Bio – You need to educate your audience on why your product and service is the best. What is your value proposition?
  • Identify your Target Market – Selecting your target market can be a challenge. If you are a major retailer you may be OK with a general category of ‘electronics’. If you are more of a niche retailer you may have to get more granular such as ‘Sports > Golf > Equipment’.
  • Best selling products – You need to share with affiliates information about your products including which ones sell best, seasonality, add-on, etc.
  • Conversion rate and Average order size – Feel free to share base metrics about your company. The Affiliate is making all the effort to promote your product and wants to know that they can make sales.
  • Promotional Plan – Your Affiliate partners have promotional calendars and can more successfully promote their products when you have a sale or special that cater to their audience.
  • COMMISSION – If you have entrenched competitors in the Affiliate space you need to convince them that they can make more money promoting your products than your competitors. This will take a higher commission rate or bonuses to pull them away. I will be expanding on that topic in a later post.

Next week we will be covering tip #4 the preparation of creative assets.

Feel free to reach out to me with any comments at Twitter @mmcanally or @NordicClick.

Posted in Affiliate Marketing | Tagged , , , , | Leave a comment

Facebook, Idiots and Whiners.

Posted on November 16, 2011 by nordicclick

Unless you’ve been under a rock, you’ve no doubt heard about the rash of photos containing cute little puppies, old people in compromising positions, and Justin Bieber’s head on just about anything.  This has all been followed by a huge public outcry and the threat of millions to abandon Facebook.

From this marketer’s perspective, I have 3 points to make (based on my cute title):

  1. Facebook: The only reason people are irritated by these photos is that they were served up without choice.  If these people were shown a link with a description of what was to come, they could certainly have chosen not to click, and we know there are several that would…just out of curiosity no matter what the description.  Facebook will save “face” and work on fixes including browser bugs and general browser vulnerability, but rest assured this will happen again, which brings me to my next point.
  2. Idiots: As proven time and time again, there are plenty of villages that are idiot-less and they all seem to be on Facebook.  I share the shock at seeing some of these pictures and would love to have 5 minutes in a locked room with a phone book (the old kind) ala Michael Chiklis.  That said, I unfortunately am not surprised that this kind of crap is getting onto social sites like Facebook, which brings me to my last point.
  3. Whiners: Let’s be honest, no one is going to give up Facebook.  It’s like electronic crack with a keypad.  We all love it, we all use it, and we all will continue to post the events of our lives and comment on others’ posts in our groups.  So let’s put the whining, and public outcrying aside.  Grab a tissue, and get back to work.

Jeff Nordeen

Posted in Uncategorized | Leave a comment